Industry Resource Directory

Moving Company Lead Sources Comparison

Moving companies looking to fill their pipeline have no shortage of options, but the sources vary widely in how they operate and what they cost. The comprehensive matrix below catalogs the major sources available to moving businesses — including pay-per-lead marketplaces, commission-based booking platforms, direct-mail and MLS property data feeds, neighborhood advertising, and free organic channels.

25 Providers Cataloged Comprehensive directory
$0 – $150+ Typical Cost Benchmark Free organic to live calls
5 Pricing Models PPL, Comm, Sub, Ads, Free
100% Verified Data Platform terms & mechanics
Source & Platform Pricing Model Cost Benchmark Lead Type Relationship Mechanics & Terms Platform
99 Calls
99calls.com
Paid $24.99 per exclusive lead Exclusive Lead

Sells exclusive moving leads at a flat rate of $24.99 per lead across the U.S. and Canada. The moving company pays only for leads sent to them alone — no sharing with competitors.

Visit
Aged Lead Warehouses (TheLeadsWarehouse)
theleadswarehouse.com
Paid $0.10 – $0.50 / $50 – $150+ bulk leads / live call transfers Bulk Inquiries / Calls

Two distinct moving-lead products: Older, previously collected consumer inquiries sold in bulk at $0.10 to $0.50 per lead; a live consumer-initiated inbound calls option is available at $50–$150+ per call.

Visit
Angi (formerly HomeAdvisor)
pro.angi.com
Paid Variable ($25 – $75+) per shared consumer lead Shared (Multiple Pros)

High-volume pay-per-lead marketplace where movers are charged for shared consumer inquiries matched to their designated service territory and moving category.

Visit
CraftJack
craftjack.com
Paid $25 – $75 per verified contractor lead Shared Lead

Primarily a home improvement lead generation network with moving as a secondary category. Utilizes a pay-per-lead structure similar to Angi, with automated phone verification on consumer inquiries.

Visit
Google Business Profile
business.google.com
Free $0 (Free) direct phone calls & site clicks 100% Exclusive Organic

Zero cost per lead channel generating direct consumer calls, quote requests, and direction clicks. Requires an optimized, verified profile and active customer review generation to maintain top 3-Pack rank.

Visit
Google Local Services Ads (LSA)
ads.google.com/local-services-ads
Paid $25 – $75 per qualified call / message Exclusive Inbound Lead

Pay-per-lead advertising model appearing at the top of Google search results. Movers pay only when a customer initiates direct contact. Requires background check and Google Guaranteed badge; invalid inquiries can be disputed for credit.

Visit
HireAHelper
hireahelper.com
Paid (commission) 15% – 29% percentage of completed job value Booked Job

Two-tier commission structure: Charges 29% on jobs booked through their marketplace matching algorithm, and 15% on "Direct Book" orders originating through the mover's own hosted HireAHelper booking page. Payment is owed only once jobs are completed.

Visit
Houzz Pro
houzz.com/pro
Paid $35 – $80 per lead inquiry Shared / Placement

Design and remodeling platform where moving is a specialized secondary category. Pay-per-lead and sponsored placement model. Inquiries carry high homeowner household incomes but lower overall moving volume.

Visit
Moovsoon
moovsoon.com
Paid (subscription) $55 – $250 / mo monthly platform subscription MLS Data & Direct Mail

CRM and marketing platform integrating real-time MLS property data with automated direct mail marketing. Brand Builder tier ($55/mo) provides unlimited zip codes; Professional tier ($250/mo) includes up to 3,000 MLS listings, homeowner contact info, and mail templates.

Visit
Moving.com
moving.com
Paid $12 – $22 per shared consumer lead Shared Marketplace

Dedicated moving marketplace operated by Move, Inc. Movers purchase consumer quote requests distributed to a limited group of local carriers, with customizable ZIP-code radius filtering.

Visit
MoveLead.com
movelead.com
Paid $14 – $90 tiered by exclusivity & distance Shared, Exclusive & Calls

Moving-specific lead provider offering territory-targeted tiers: Shared leads $14 (local) / $19 (long-distance); Exclusive leads $45 (local) / $85 (long-distance); Live call transfers $55–$60 (local) / $90 (long-distance). No contracts or monthly minimums.

Visit
MovingLeads.com (First Movers Advantage)
movingleads.com
Paid ~$0.30 per verified home seller address Mailing Addresses / MLS

Pay-per-address data service compiling newly listed and pending home sales from nationwide MLS feeds. Delivered daily for automated postcard and print marketing campaigns before homeowners select a mover.

Visit
My Moving Loads
mymovingloads.com
Paid From $10 per load inquiry Semi-Exclusive & Exclusive

Online moving load board and real-time lead portal. Delivers exclusive and semi-exclusive local and interstate leads priced starting at $10 each, with web-based lead tracking tools.

Visit
Network Leads
network-leads.com
Paid $28 – $85 per lead + optional CRM Exclusive & Shared

Supplies shared leads ($28 local / $38 interstate) and exclusive leads ($45 local / $85 interstate, delivered to one mover only). No minimum monthly commitment. Offers an integrated moving CRM platform starting at ~$250/month.

Visit
Networx
networx.com
Paid $20 – $65 per customer inquiry Shared (3-4 Pros)

Contractor marketplace utilizing a shared pay-per-lead model. Leads are routed simultaneously to 3–4 local service providers based on zip code and service type criteria.

Visit
Nextdoor Ads
nextdoor.com
Paid CPC $2 – $5 | CPL $26 – $100+ pay-per-click & sponsored placements Direct Sponsored Ad

Hyperlocal neighborhood social network advertising. Auction CPC averages $2.50–$3.50 with a $10/day campaign minimum (or $3–$5/day via simplified Boost). Effective cost-per-lead typically ranges $26–$100+ depending on creative quality and zip targeting.

Visit
Porch for Pros
porch.com
Paid $10 – $60 per lead (+ opt. $360/yr badge) Shared (2-4 Movers)

Proprietary lead channel connected to home inspection software and real estate inspection feeds, capturing movers early in their relocation process. Leads are shared between 2–4 movers. Optional $360/yr fee provides "Vetted Pro" credentialing.

Visit
In-House Referral Programs
In-house operational strategy
Free $0 Upfront commission / bonus paid upon booking 100% In-House Exclusive

Movers create structured referral partnerships with local real estate brokers, apartment managers, and self-storage facilities. Zero upfront lead cost — bonuses ($25–$100 or gift cards) are paid only when a move is successfully booked and completed.

View Strategy
Sirelo (TriGlobal)
sirelo.com/for-movers
Paid Custom Quote sales consultation required Quality-Checked (Max 4)

Global moving marketplace connecting verified consumers with professional movers. No sign-up or monthly platform fees; leads are quality-checked and strictly capped at a maximum of 4 movers per consumer request.

Visit
Thumbtack
thumbtack.com
Paid 3 – 8 Credits bundle cost $15 – $45 Direct Contact / Matching

Credit-consumption marketplace model where movers buy bundles ($15–$45) and expend 3–8 credits whenever an interested customer reaches out or matches targeting preferences. Requires strict response times to maintain conversion.

Visit
Unpakt
unpakt.com
Paid (commission) Commission % percentage of booked move value Guaranteed Booking

Digital booking marketplace where consumers compare fixed prices and book moves online. Moving companies establish pricing algorithms and pay a predetermined commission percentage on completed bookings rather than upfront lead costs.

Visit
USA Home Listings
usahomelistings.com
Paid (subscription) Monthly / County no long-term contract MLS Property Data

Subscription service providing daily data feeds of new real estate home listings for proactive direct marketing. Billed monthly by county without long-term lock-in, enabling movers to target homeowners immediately after listing.

Visit
VirtualEstimate
virtualestimate.ai
Paid $40 – $65 per lead + AI tool & CRM Exclusive AI Video Lead

Exclusive moving leads generated through an AI-powered instant video walkthrough estimating tool. Average lead cost of $40–$65 includes access to their native estimating software and CRM backend.

Visit
Worldwide ERC
worldwideerc.org
Membership (B2B) Annual Dues membership & certification required B2B Relocation Network

Worldwide Employee Relocation Council association membership opens access to high-value corporate workforce mobility and employee relocation contracts. Requires ProMover or international FAIM certification. Relocation job values run several times standard residential moves.

Visit
Yelp
yelp.com/biz
Free (paid upgrade optional) $0 (Organic) / CPC free profile + optional ad spend Organic Profile / Paid Ads

Free organic business profile capturing customer reviews and direct quote requests. Optional Yelp Ads provides boosted sponsored category placement and removal of competitor listings from your company profile page.

Visit

99 Calls

99calls.com
Paid
Exclusive Lead
$24.99 per exclusive lead

Sells exclusive moving leads at a flat rate of $24.99 per lead across the U.S. and Canada. The moving company pays only for leads sent to them alone — no sharing with competitors.

Local movers seeking predictable per-lead pricing without competing against multiple bidders. Visit

Aged Lead Warehouses (TheLeadsWarehouse)

theleadswarehouse.com
Paid
Bulk Inquiries / Calls
$0.10 – $0.50 / $50 – $150+ bulk leads / live call transfers

Two distinct moving-lead products: Older, previously collected consumer inquiries sold in bulk at $0.10 to $0.50 per lead; a live consumer-initiated inbound calls option is available at $50–$150+ per call.

Outbound phone sales teams and call centers capable of high-cadence cold follow-up. Visit

Angi (formerly HomeAdvisor)

pro.angi.com
Paid
Shared (Multiple Pros)
Variable ($25 – $75+) per shared consumer lead

High-volume pay-per-lead marketplace where movers are charged for shared consumer inquiries matched to their designated service territory and moving category.

Movers with dedicated speed-to-lead response operations who can contact prospects within 60 seconds. Visit

CraftJack

craftjack.com
Paid
Shared Lead
$25 – $75 per verified contractor lead

Primarily a home improvement lead generation network with moving as a secondary category. Utilizes a pay-per-lead structure similar to Angi, with automated phone verification on consumer inquiries.

Regional movers looking for incremental lead volume in less-saturated home service territories. Visit

Google Business Profile

business.google.com
Free
100% Exclusive Organic
$0 (Free) direct phone calls & site clicks

Zero cost per lead channel generating direct consumer calls, quote requests, and direction clicks. Requires an optimized, verified profile and active customer review generation to maintain top 3-Pack rank.

Every licensed moving company looking to maximize high-intent organic local inquiries. Visit

Google Local Services Ads (LSA)

ads.google.com/local-services-ads
Paid
Exclusive Inbound Lead
$25 – $75 per qualified call / message

Pay-per-lead advertising model appearing at the top of Google search results. Movers pay only when a customer initiates direct contact. Requires background check and Google Guaranteed badge; invalid inquiries can be disputed for credit.

Verified movers looking for the highest-intent local calls directly from top-of-page Google placements. Visit

HireAHelper

hireahelper.com
Paid (commission)
Booked Job
15% – 29% percentage of completed job value

Two-tier commission structure: Charges 29% on jobs booked through their marketplace matching algorithm, and 15% on "Direct Book" orders originating through the mover's own hosted HireAHelper booking page. Payment is owed only once jobs are completed.

Labor-only and full-service movers seeking zero upfront customer acquisition costs. Visit

Houzz Pro

houzz.com/pro
Paid
Shared / Placement
$35 – $80 per lead inquiry

Design and remodeling platform where moving is a specialized secondary category. Pay-per-lead and sponsored placement model. Inquiries carry high homeowner household incomes but lower overall moving volume.

High-end residential white-glove movers and designer relocation specialists. Visit
Paid (subscription)
MLS Data & Direct Mail
$55 – $250 / mo monthly platform subscription

CRM and marketing platform integrating real-time MLS property data with automated direct mail marketing. Brand Builder tier ($55/mo) provides unlimited zip codes; Professional tier ($250/mo) includes up to 3,000 MLS listings, homeowner contact info, and mail templates.

Movers executing proactive outbound direct-mail campaigns triggered by pending home listings. Visit

Moving.com

moving.com
Paid
Shared Marketplace
$12 – $22 per shared consumer lead

Dedicated moving marketplace operated by Move, Inc. Movers purchase consumer quote requests distributed to a limited group of local carriers, with customizable ZIP-code radius filtering.

Established moving companies with aggressive automated email/SMS lead follow-up sequences. Visit

MoveLead.com

movelead.com
Paid
Shared, Exclusive & Calls
$14 – $90 tiered by exclusivity & distance

Moving-specific lead provider offering territory-targeted tiers: Shared leads $14 (local) / $19 (long-distance); Exclusive leads $45 (local) / $85 (long-distance); Live call transfers $55–$60 (local) / $90 (long-distance). No contracts or monthly minimums.

Independent carriers looking for flexible lead ordering with zero recurring subscription locks. Visit

MovingLeads.com (First Movers Advantage)

movingleads.com
Paid
Mailing Addresses / MLS
~$0.30 per verified home seller address

Pay-per-address data service compiling newly listed and pending home sales from nationwide MLS feeds. Delivered daily for automated postcard and print marketing campaigns before homeowners select a mover.

Moving companies running high-ROI automated direct mail postcard drops. Visit

My Moving Loads

mymovingloads.com
Paid
Semi-Exclusive & Exclusive
From $10 per load inquiry

Online moving load board and real-time lead portal. Delivers exclusive and semi-exclusive local and interstate leads priced starting at $10 each, with web-based lead tracking tools.

Interstate moving carriers seeking backhauls and fill-in shipments along primary highway corridors. Visit

Network Leads

network-leads.com
Paid
Exclusive & Shared
$28 – $85 per lead + optional CRM

Supplies shared leads ($28 local / $38 interstate) and exclusive leads ($45 local / $85 interstate, delivered to one mover only). No minimum monthly commitment. Offers an integrated moving CRM platform starting at ~$250/month.

Mid-size moving businesses wanting clean lead delivery combined with an optional industry CRM. Visit
Paid
Shared (3-4 Pros)
$20 – $65 per customer inquiry

Contractor marketplace utilizing a shared pay-per-lead model. Leads are routed simultaneously to 3–4 local service providers based on zip code and service type criteria.

Expanding moving companies wanting diversified supplementary inquiry streams. Visit

Nextdoor Ads

nextdoor.com
Paid
Direct Sponsored Ad
CPC $2 – $5 | CPL $26 – $100+ pay-per-click & sponsored placements

Hyperlocal neighborhood social network advertising. Auction CPC averages $2.50–$3.50 with a $10/day campaign minimum (or $3–$5/day via simplified Boost). Effective cost-per-lead typically ranges $26–$100+ depending on creative quality and zip targeting.

Community-focused residential movers building strong neighborhood brand awareness. Visit

Porch for Pros

porch.com
Paid
Shared (2-4 Movers)
$10 – $60 per lead (+ opt. $360/yr badge)

Proprietary lead channel connected to home inspection software and real estate inspection feeds, capturing movers early in their relocation process. Leads are shared between 2–4 movers. Optional $360/yr fee provides "Vetted Pro" credentialing.

Movers looking to reach homebuyers earlier in the moving cycle prior to open market listings. Visit

In-House Referral Programs

In-house operational strategy
Free
100% In-House Exclusive
$0 Upfront commission / bonus paid upon booking

Movers create structured referral partnerships with local real estate brokers, apartment managers, and self-storage facilities. Zero upfront lead cost — bonuses ($25–$100 or gift cards) are paid only when a move is successfully booked and completed.

All movers aiming for the highest conversion rates, maximum profit margins, and repeat referral loops.

Sirelo (TriGlobal)

sirelo.com/for-movers
Paid
Quality-Checked (Max 4)
Custom Quote sales consultation required

Global moving marketplace connecting verified consumers with professional movers. No sign-up or monthly platform fees; leads are quality-checked and strictly capped at a maximum of 4 movers per consumer request.

Interstate and international movers looking for pre-screened, high-intent relocations. Visit

Thumbtack

thumbtack.com
Paid
Direct Contact / Matching
3 – 8 Credits bundle cost $15 – $45

Credit-consumption marketplace model where movers buy bundles ($15–$45) and expend 3–8 credits whenever an interested customer reaches out or matches targeting preferences. Requires strict response times to maintain conversion.

Local movers, single-truck operators, and labor crews seeking agile on-demand bookings. Visit
Paid (commission)
Guaranteed Booking
Commission % percentage of booked move value

Digital booking marketplace where consumers compare fixed prices and book moves online. Moving companies establish pricing algorithms and pay a predetermined commission percentage on completed bookings rather than upfront lead costs.

Tech-forward moving companies with exact volumetric pricing capable of instant booking execution. Visit

USA Home Listings

usahomelistings.com
Paid (subscription)
MLS Property Data
Monthly / County no long-term contract

Subscription service providing daily data feeds of new real estate home listings for proactive direct marketing. Billed monthly by county without long-term lock-in, enabling movers to target homeowners immediately after listing.

Movers with established direct-mail postcard automation or outbound marketing teams. Visit

VirtualEstimate

virtualestimate.ai
Paid
Exclusive AI Video Lead
$40 – $65 per lead + AI tool & CRM

Exclusive moving leads generated through an AI-powered instant video walkthrough estimating tool. Average lead cost of $40–$65 includes access to their native estimating software and CRM backend.

Modern moving companies that want pre-surveyed inventory walkthroughs to quote accurately without onsite visits. Visit

Worldwide ERC

worldwideerc.org
Membership (B2B)
B2B Relocation Network
Annual Dues membership & certification required

Worldwide Employee Relocation Council association membership opens access to high-value corporate workforce mobility and employee relocation contracts. Requires ProMover or international FAIM certification. Relocation job values run several times standard residential moves.

Enterprise moving companies and van line agents equipped for corporate client relocations. Visit
Free (paid upgrade optional)
Organic Profile / Paid Ads
$0 (Organic) / CPC free profile + optional ad spend

Free organic business profile capturing customer reviews and direct quote requests. Optional Yelp Ads provides boosted sponsored category placement and removal of competitor listings from your company profile page.

Movers in high-density metropolitan markets with outstanding customer satisfaction and review volume. Visit

No matching lead providers found

Try clearing your search term or selecting "All Sources" to see all cataloged platforms.

How to Evaluate & Select Moving Company Lead Sources

Frameworks for maximizing customer acquisition ROI, managing cost-per-booked move, and preventing margin erosion.

Speed-to-Lead Matters Most

For shared platforms like Angi, Moving.com, and Networx, conversion rates drop by over 70% if contact isn't initiated within the first 5 minutes. Movers that succeed with shared leads use automated SMS integrations and instant dialers.

Exclusive vs. Shared Economics

Exclusive leads (e.g., 99 Calls, Google LSA) have higher acquisition costs ($25–$85) but convert at 20–35%, requiring fewer sales hours. Shared leads cost $12–$25 but typically convert at 5–12% due to intense competitor bidding.

Timing MLS & Direct Mail Feeds

Data providers like Moovsoon and MovingLeads.com capture property sellers immediately upon MLS listing. Reaching homeowners 30 to 60 days before their scheduled closing date secures high-intent moves before they search online.

Pricing Benchmark & Methodology Disclaimer

Because pricing on many of these platforms is variable, tiered by geographic density, or requires a custom sales consultation, the figures cataloged in this guide should be treated as directional industry benchmarks rather than fixed contract quotes. Lead generation platforms frequently adjust credit consumption rates, auction algorithms, and territory availability. Always verify active rate cards directly with provider representatives before committing marketing spend.